The investment significantly enhances Gravity Media’s media services and facilities infrastructure, ensuring the very best performance, reliability and scalability for top-tier sports, entertainment, news and corporate events worldwide.

Chairman and CEO of Gravity Media John Newton said, “As one global brand Gravity Media pushes the envelope that is underpinned by our constant drive for innovation and embracing the very latest technology – such as EVS’ LiveCeption® solution. Gravity Media also stands for the pursuit and provision of creative and technological excellence and again, embracing LiveCeption® only helps us further achieve these goals.”

This EVS investment solidifes Gravity Media’s position as a premier provider of integrated production and media services and facilities worldwide. With operations spanning Australia, Middle East, UK, Ireland, the United States and key European markets including France, Belgium, Germany, Italy and the Netherlands, Gravity Media delivers world-class production solutions across diverse regions.

Newton added, “This strategic investment underscores our commitment to pioneering the future of live production technology. By enhancing Gravity Media existing EVS’s XT-VIA platform, we empower our teams to deliver immersive, high-quality content with unmatched efficiency across all regions. With EVS as one of our trusted partners, we are well-equipped to meet the dynamic demands of next-generation live productions globally.”

The EVS Cerebrum orchestration, control system, and SDN, already integral to Gravity Media’s fully IP-enabled OB mobile units, serves as the backbone for managing complex live IP workflows. The agreement also includes a comprehensive Cerebrum Service Level Agreement (SLA) with EVS, guaranteeing comprehensive technical support and Cerebrum software updates.

Working in collaboration, EVS and Gravity continue their partnership focused on the development of a next-generation Cerebrum SDN, combining their expertise to push the boundaries with Cerebrum.

“We are proud to continue our long-standing partnership with Gravity Media,” said Serge van Herck, CEO at EVS. “This extended agreement represents a significant milestone in our shared ambition to transform the future of live production. It reflects our mutual dedication to innovation, excellence and the pursuit of new possibilities in broadcast technology. By equipping Gravity Media’s global fleet with our LiveCeption solution, including XT VIA servers and LSM VIA replay systems, we are enabling a new generation of live storytelling. These tools allow production teams to capture and deliver the emotion and energy of live events with exceptional clarity, speed and creativity. As the industry moves toward more intelligent, decentralised and flexible workflows, our technology is designed to evolve and lead. With Cerebrum providing orchestration and a comprehensive service agreement in place, this partnership ensures Gravity Media is prepared to meet the challenges of tomorrow and embrace the opportunities of a rapidly changing media environment.”

John Newton concluded, “Our clients across the globe rest assured that we will always push the boundaries of creative and technical excellence that will allow them to tell their incredible stories. To that end, integrating the LiveCeption solution boosts our replay and highlights capabilities while providing the flexibility to scale operations seamlessly across continents. Whether it’s a major sporting event, a live concert or production this partnership helps ensure we will always deliver consistent, premium experiences for our clients.”

Media Contacts for Gravity Media

For more info about this press release, or to set up an interview with Gravity Media, please contact:

Salvatore Di Muccio – Well Above

Tel: +61 412 64 99 64 

Email: salvatore@wellabove.com

Tia Maletta - Global Marketing Lead at Gravity Media 

Tel: +44 7816 129123

Email: tia.maletta@gravitymedia.com

LiveCeption^® - Redefining the future of live storytelling

Designed for flexibility, scalability, and creative freedom, LiveCeption empowers operators to enhance storytelling without increasing operational complexity.

Visitors will discover how EVS is advancing remote production with new ways to streamline communication between operational hubs and distributed production infrastructure. By simplifying control across geographically dispersed environments, EVS solutions address any type of remote production scenario, and give operators the same responsiveness and precision as if they were operating from on-site mobile units.

EVS will unveil enhancements to its ​LSM-VIA​ replay and highlights system, including custom workflow shortcuts and tighter integration with the Cerebrum broadcast orchestration and control system. Demonstrations will showcase how new features like push-to-talk intercom control are facilitating operator communication during live production.

A standout addition to LSM-VIA is the new Zoom capability, that lets operators zoom into 4K UHD footage and deliver immersive 1080p replays with no loss of quality. Designed for high-end sports analysis and storytelling, it integrates seamlessly into their workflows, offering intuitive touchscreen controls that make precision cropping and movement effortless.

EVS will also demonstrate near-live automatic 9:16 cropping and object tracking, making it easier than ever to generate and export vertical, social-ready content during a live game. This capability is a powerful tool for broadcasters looking to unlock new revenue opportunities and enhance viewer engagement across their social media platforms.

EVS is also pushing boundaries in live storytelling with ​XtraMotion​, its GenAI-powered replay effects tool. In addition to the super slow-motion effect, operators can now also remove motion blur or apply a cinematic shallow depth-of-field, with a turnaround time of less than three seconds, all without the need for specialized camera equipment.

MediaCeption^® - A connected platform from ingest to delivery

EVS's MediaCeption content management solution brings structure and speed to media operations, seamlessly managing content from acquisition to distribution.

At IBC2025, attendees will see how ​EVS’s ​VIA MAP Media Asset Platform​ ​allows content to flow smoothly and efficiently across the entire production chain. Built to consolidate ingest, metadata management, editing, playout, and distribution into a single, integrated workflow, VIA MAP eliminates silos and fosters real-time collaboration between on-prem and remote teams.

For fast-paced environments like news productions, EVS will demonstrate its leading capabilities to bring an end-to-end solution including seamless NRCS integrations,  delivering a cloud-connected, story-centric workflow that speeds decision-making and improves metadata accuracy.

Additionally, EVS is showcasing its new ingest, playout and transcoding tools ​Move I/O​ and ​Move UP​, for uninterrupted broadcasts and accelerated content delivery. Featuring intuitive dashboards for both technical and non-technical users, these tools deliver flexible, scalable, and cost-efficient media conversion workflows that adapt quickly to changing demands.

Further amplifying editorial efficiency, AI-powered tools including automatic speech-to-text and object tracking for blur and mosaic masks FX, will be on display, unlocking smarter search, accelerated workflows, and new monetization opportunities.

MediaInfra^® -  Scalable infrastructure for SDI/IP workflows

As broadcasters transition from SDI to IP infrastructures, EVS's MediaInfra solutions provide the control, flexibility, and visibility essential for smooth migration.

IBC 2025 will mark the launch of the first component of EVS's game-changing Flexible Control Room (FCR) solution. For the first time, attendees will get to experience live demonstrations of FCR's modular user interfaces that translate complex backend orchestration into streamlined, task-specific UIs, enabling greater operational agility, efficiency, and scalability.

Additionally, the EVS MediaInfra team will spotlight the latest advancements in ​Cerebrum​, its flagship broadcast control and orchestration system. With an improved web-based frontend, expanded UI panel packages, federated multi-facility management, and dynamic media facility assignment, Cerebrum allows broadcasters to better manage increasingly complex operations.

Also on the stand is the low-latency SDI/IP multiviewer ​Neuron View​. Now tightly integrated with Cerebrum, operators benefit from touchscreen control over signal routing, preset control, input color correction, and monitoring. 

It offers additional inputs, double the number of outputs, and features a web-based mosaic editor. It is the ideal successor to legacy SDI multiviewers, and is purpose-built for the demands of live production.

In addition, ​Neuron Bridge​ has been enhanced to support up to 144 IP audio streams and multiple audio tracks per video signal, offering precision control over audio shuffling, gain, and delay.  Its expanded audio routing capacity and IP resilience make it a powerful tool that helps engineering teams maintain quality and consistency with fewer tools.

Meanwhile, ​Neuron Convert​ further streamlines real-time signal processing, offering LUT transformations, up/down/cross conversion, high-quality deinterlacing, and color correction capabilities. The inclusion of Dolby E/D/D+ encoding and robust signal transport ensures mission-critical performance in distributed workflows.

PowerVision^® - Faster, confident decisions in high-stakes moments

EVS's PowerVision solution enables clear, fast, and confident officiating and analysis with a focus on precision and ease of use.

EVS will showcase its multi-angle review system ​Xeebra​, capable of synchronizing up to 16 feeds in frame-accurate precision. Used across various sports disciplines, the system enables quick, confident decisions with a unified interface designed for speed and clarity.

Live demos will also spotlight the FIFA-certified AI-assisted Video Offside Line (VOL) technology, which dramatically reduces the time needed to identify offside positions during football matches, bringing precision and fairness to the field.

New to the PowerVision lineup is Xeebra Insight, a portable version that brings the same powerful review capabilities into a compact, tablet form factor, ideal for referees or coaches operating from the sidelines, as well as medical staff.